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Bridging the Gap: From “Locked in the ’90s” to Dynamic Commercial Strategy.
Pharma brand planning is stuck in the ’90s—bloated decks, static spreadsheets, and siloed data that stall agility and waste resources. To win today, teams need...
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Upscaling your brand strategy: New ways of planning
Traditionally, brand teams have stored plans and important data in static documents like PowerPoint decks or spreadsheets, leading to a variety of version control issues...
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How to ensure brand planning success for 2024
Daniel Kohlstaedt, managing director at PurpleLeaf Strategy, discusses how new technologies can help pharmaceutical leaders plan for success during their upcoming brand planning cycle. It’s...
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Achieving commercial excellence with data-driven decisions
Executing an effective commercial success strategy requires extensive planning and implementation within pharmaceutical companies that spans teams, functions, and geographies. Together, these groups compile vast...