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Brand Strategy

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Upscaling your brand strategy: New ways of planning

Traditionally, brand teams have stored plans and important data in static documents like PowerPoint decks or spreadsheets, leading to a variety of version control issues…

How to ensure brand planning success for 2024

Daniel Kohlstaedt, managing director at PurpleLeaf Strategy, discusses how new technologies can help pharmaceutical leaders plan for success during their upcoming brand planning cycle. It’s…

How New Technologies Help Keep Brand Planning Simple

“Every brand manager knows that brand planning is an important process, but often they feel they’re filling in meaningless slides that are randomly sequenced,” Kohlstaedt…

Eight components of effective brand planning tools

Daniel Kohlstaedt, managing director and founder of PurpleLeaf Strategy, outlines the key elements brand planning tools technology must have to help brand teams optimise their…

How technology enables more dynamic brand planning

Daniel Kohlstaedt, managing director at PurpleLeaf Strategy, discusses how new technologies can help bring brand planning and strategy development into the digital age. Brand planning…

Launch Excellence

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How New Technologies Help Keep Brand Planning Simple

“Every brand manager knows that brand planning is an important process, but often they feel they’re filling in meaningless slides that are randomly sequenced,” Kohlstaedt…

Achieving commercial excellence with data-driven decisions

Executing an effective commercial success strategy requires extensive planning and implementation within pharmaceutical companies that spans teams, functions, and geographies. Together, these groups compile vast…

LifeCycle Space

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Choosing the right method for Competitive Analysis

Competitive Analysis: Some of the questions that any marketing team from a pharmaceutical company needs to answer is ‘How differentiated is our product’. A single…