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For over a decade, Enavia has turned data into actionable insights with seamless, scalable solutions. We drive your success while ensuring privacy.

Enavia for Commercial Excellence, Driving Impact.
For over a decade, Enavia has turned data into actionable insights with seamless, scalable solutions. We drive your success while ensuring privacy.
Brand Strategy
View AllUpscaling your brand strategy: New ways of planning
Traditionally, brand teams have stored plans and important data in static documents like PowerPoint decks or spreadsheets, leading to a variety of version control issues…

Debashish Bhattacharya
How to ensure brand planning success for 2024
Daniel Kohlstaedt, managing director at PurpleLeaf Strategy, discusses how new technologies can help pharmaceutical leaders plan for success during their upcoming brand planning cycle. It’s…

Debashish Bhattacharya
Improving access to brand planning tools through modular offerings
As pharmaceutical companies forge ahead in their digital transformations, brand teams have increasingly turned to technology solutions to support brand planning efforts. Today, comprehensive software…

Daniel Kohlstaedt
How New Technologies Help Keep Brand Planning Simple
“Every brand manager knows that brand planning is an important process, but often they feel they’re filling in meaningless slides that are randomly sequenced,” Kohlstaedt…

Daniel Kohlstaedt
Eight components of effective brand planning tools
Daniel Kohlstaedt, managing director and founder of PurpleLeaf Strategy, outlines the key elements brand planning tools technology must have to help brand teams optimise their…

Daniel Kohlstaedt
How technology enables more dynamic brand planning
Daniel Kohlstaedt, managing director at PurpleLeaf Strategy, discusses how new technologies can help bring brand planning and strategy development into the digital age. Brand planning…

Daniel Kohlstaedt
Launch Excellence
View AllImproving access to brand planning tools through modular offerings
As pharmaceutical companies forge ahead in their digital transformations, brand teams have increasingly turned to technology solutions to support brand planning efforts. Today, comprehensive software…

Daniel Kohlstaedt
How New Technologies Help Keep Brand Planning Simple
“Every brand manager knows that brand planning is an important process, but often they feel they’re filling in meaningless slides that are randomly sequenced,” Kohlstaedt…

Daniel Kohlstaedt
Achieving commercial excellence with data-driven decisions
Executing an effective commercial success strategy requires extensive planning and implementation within pharmaceutical companies that spans teams, functions, and geographies. Together, these groups compile vast…

Debashish Bhattacharya
Empowering global and local brand teams with digital resource planning
Daniel Kohlstaedt, managing director and founder of PurpleLeaf Strategy, explores how moving digital resource planning into the cloud can lead to more simplified, streamlined, and…

Daniel Kohlstaedt
LifeCycle Space
View AllGetting the basics right for OmniChannel Management
OmniChannel Management: Now we are back to a ‘somewhat’ normal. The first conference I’ve physically attended since more than two years was Next Pharma Summit…

Daniel Kohlstaedt
Choosing the right method for Competitive Analysis
Competitive Analysis: Some of the questions that any marketing team from a pharmaceutical company needs to answer is ‘How differentiated is our product’. A single…

Daniel Kohlstaedt
Medical Strategy
View AllSalesforce Team Planner
View AllLifeCycle Space: A unified control plane for all commercial functions in Pharma.


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