Eight Components of Effective Brand Planning Tools
Daniel Kohlstaedt, managing director and founder of PurpleLeaf Strategy, outlines the key elements brand planning tools technology must have to help brand teams optimise their strategies.
Be cloud-based
Feature modular functionality and customised views
Ensure consistency across geographies
Amass data in a single, strategic database
Display data in easy-to-read dashboards
Pre-populated data to streamline decision-making
Modernise SWOT and PEST analyses
Enable logical and intuitive flow between exercises
The future of brand planning tools is in the cloud
In the absence of a platform that could incorporate all of the elements listed above into one solution, we launched Enavia to bring brand planning into the cloud.
I’ve had the pleasure of discussing the ways our technology can support pharma companies around the world at the recent Reuters Pharma events in Philadelphia, USA and Barcelona, Spain, and I look forward to continuing the conversation with brand teams at NEXT Pharma Summit on the 16th and 17th of May in Dubrovnik, Croatia. Come meet us at booth #3 to learn more about how you can make brand planning easier for your teams.
Interested in discovering more? Contact us for further information.
Explore deeper insights on How New Technologies Help Keep Brand Planning Simple in our next article.