Empowering Global and Local Brand Teams With Digital Resource Planning
Daniel Kohlstaedt, managing director and founder of PurpleLeaf Strategy, explores how moving digital resource planning into the cloud can lead to more simplified, streamlined, and optimised brand planning and execution.
Common challenges with resource allocation at the global and local levels
Technology streamlines and simplifies data entry for brand planning
To be truly useful, digital systems need to have two things: a way to aggregate data and an easier way of doing things that facilitates change management at the global and local levels. These aims have inspired us at Enavia to build a system that enables brand planning in the cloud, linking teams around the world to enable more effective resource management.
Benefits at the global and local levels facilitate change management
Continue the conversation at Reuters Pharma Europe
By granting global teams access and insight into all countries’ work, and eliminating unnecessary work for local teams, digital systems like Enavia’s can help brand teams optimise the ways they delegate and resource field sales personnel.
At Reuters Pharma USA last month, I had the pleasure of discussing the ways cloud-based brand planning infrastructures can help brand teams simplify their efforts to lead to stronger, more useful brand strategies with pharma leaders from around the world. I look forward to continuing the conversation at Reuters Pharma 2023 in Barcelona from 18th to 20th April; come see us at booth #9 to learn more.
Interested in discovering more? Contact us for further information.
Explore deeper insights on How New Technologies Help Keep Brand Planning Simple in our next article.