Improving Access To Brand Planning Tools Through Modular Offerings As pharmaceutical companies forge ahead in their digital transformations, brand teams have increasingly turned to technology
How New Technologies Help Keep Brand Planning Simple “Every brand manager knows that brand planning is an important process, but often they feel they’re filling
Achieving Commercial Excellence With Data-Driven Decisions Executing an effective commercial success strategy requires extensive planning and implementation within pharmaceutical companies that spans teams, functions, and
Empowering Global and Local Brand Teams With Digital Resource Planning Daniel Kohlstaedt, managing director and founder of PurpleLeaf Strategy, explores how moving digital resource planning
How Technology Enables More Dynamic Brand Planning Daniel Kohlstaedt, managing director at PurpleLeaf Strategy, discusses how new technologies can help bring brand planning and strategy
Getting the Basics Right For OmniChannel Management OmniChannel Management: Now we are back to a ‘somewhat’ normal. The first conference I’ve physically attended since more
Choosing the Right Method For Competitive Analysis Competitive Analysis: Some of the questions that any marketing team from a pharmaceutical company needs to answer is
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