Tag: Pharmaceutical
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Improving access to brand planning tools through modular offerings
As pharmaceutical companies forge ahead in their digital transformations, brand teams have increasingly turned to technology solutions to support brand planning efforts. Today, comprehensive software...
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Achieving commercial excellence with data-driven decisions
Executing an effective commercial success strategy requires extensive planning and implementation within pharmaceutical companies that spans teams, functions, and geographies. Together, these groups compile vast...
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Empowering global and local brand teams with digital resource planning
Daniel Kohlstaedt, managing director and founder of PurpleLeaf Strategy, explores how moving digital resource planning into the cloud can lead to more simplified, streamlined, and...
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How technology enables more dynamic brand planning
Daniel Kohlstaedt, managing director at PurpleLeaf Strategy, discusses how new technologies can help bring brand planning and strategy development into the digital age. Brand planning...
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Choosing the right method for Competitive Analysis
Competitive Analysis: Some of the questions that any marketing team from a pharmaceutical company needs to answer is ‘How differentiated is our product’. A single...