Bridging the Gap: From “Locked in the ’90s” to Dynamic Commercial Strategy.
Pharma brand planning is stuck in the ’90s—bloated decks, static spreadsheets, and siloed data that stall agility and waste resources. To win today, teams need…
Resources
Upscaling your brand strategy: New ways of planning
Traditionally, brand teams have stored plans and important data in static documents like PowerPoint decks or spreadsheets, leading to a variety of version control issues…
How to ensure brand planning success for 2024
Daniel Kohlstaedt, managing director at PurpleLeaf Strategy, discusses how new technologies can help pharmaceutical leaders plan for success during their upcoming brand planning cycle. It’s…
Improving access to brand planning tools through modular offerings
As pharmaceutical companies forge ahead in their digital transformations, brand teams have increasingly turned to technology solutions to support brand planning efforts. Today, comprehensive software…
How New Technologies Help Keep Brand Planning Simple
“Every brand manager knows that brand planning is an important process, but often they feel they’re filling in meaningless slides that are randomly sequenced,” Kohlstaedt…
Eight components of effective brand planning tools
Daniel Kohlstaedt, managing director and founder of PurpleLeaf Strategy, outlines the key elements brand planning tools technology must have to help brand teams optimise their…