As pharmaceutical companies forge ahead in their digital transformations, brand teams have increasingly turned to technology solutions to support brand planning efforts. Today, comprehensive software…
“Every brand manager knows that brand planning is an important process, but often they feel they’re filling in meaningless slides that are randomly sequenced,” Kohlstaedt…
Executing an effective commercial success strategy requires extensive planning and implementation within pharmaceutical companies that spans teams, functions, and geographies. Together, these groups compile vast…
Daniel Kohlstaedt, managing director and founder of PurpleLeaf Strategy, explores how moving digital resource planning into the cloud can lead to more simplified, streamlined, and…
