Tag: Brand Strategy
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Upscaling your brand strategy: New ways of planning
Traditionally, brand teams have stored plans and important data in static documents like PowerPoint decks or spreadsheets, leading to a variety of version control issues…
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Improving access to brand planning tools through modular offerings
As pharmaceutical companies forge ahead in their digital transformations, brand teams have increasingly turned to technology solutions to support brand planning efforts. Today, comprehensive software…
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How New Technologies Help Keep Brand Planning Simple
“Every brand manager knows that brand planning is an important process, but often they feel they’re filling in meaningless slides that are randomly sequenced,” Kohlstaedt…
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Achieving commercial excellence with data-driven decisions
Executing an effective commercial success strategy requires extensive planning and implementation within pharmaceutical companies that spans teams, functions, and geographies. Together, these groups compile vast…
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How technology enables more dynamic brand planning
Daniel Kohlstaedt, managing director at PurpleLeaf Strategy, discusses how new technologies can help bring brand planning and strategy development into the digital age. Brand planning…