Tag: Pharma brand strategy
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How to ensure brand planning success for 2024
Daniel Kohlstaedt, managing director at PurpleLeaf Strategy, discusses how new technologies can help pharmaceutical leaders plan for success during their upcoming brand planning cycle. It’s…
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Eight components of effective brand planning tools
Daniel Kohlstaedt, managing director and founder of PurpleLeaf Strategy, outlines the key elements brand planning tools technology must have to help brand teams optimise their…
