Our Blogs

Elevating Data To Seamless Intelligence.

Enavia for Commercial Excellence, Driving Impact.

  • Upscaling your brand strategy: New ways of planning

    Traditionally, brand teams have stored plans and important data in static documents like PowerPoint decks or spreadsheets, leading to a variety of version control issues…

  • How to ensure brand planning success for 2024

    Daniel Kohlstaedt, managing director at PurpleLeaf Strategy, discusses how new technologies can help pharmaceutical leaders plan for success during their upcoming brand planning cycle. It’s…

  • Improving access to brand planning tools through modular offerings

    As pharmaceutical companies forge ahead in their digital transformations, brand teams have increasingly turned to technology solutions to support brand planning efforts. Today, comprehensive software…

  • How New Technologies Help Keep Brand Planning Simple

    “Every brand manager knows that brand planning is an important process, but often they feel they’re filling in meaningless slides that are randomly sequenced,” Kohlstaedt…

  • Achieving commercial excellence with data-driven decisions

    Executing an effective commercial success strategy requires extensive planning and implementation within pharmaceutical companies that spans teams, functions, and geographies. Together, these groups compile vast…

  • Eight components of effective brand planning tools

    Daniel Kohlstaedt, managing director and founder of PurpleLeaf Strategy, outlines the key elements brand planning tools technology must have to help brand teams optimise their…

  • Empowering global and local brand teams with digital resource planning

    Daniel Kohlstaedt, managing director and founder of PurpleLeaf Strategy, explores how moving digital resource planning into the cloud can lead to more simplified, streamlined, and…

  • How technology enables more dynamic brand planning

    Daniel Kohlstaedt, managing director at PurpleLeaf Strategy, discusses how new technologies can help bring brand planning and strategy development into the digital age. Brand planning…

  • Getting the basics right for OmniChannel Management

    OmniChannel Management: Now we are back to a ‘somewhat’ normal. The first conference I’ve physically attended since more than two years was Next Pharma Summit…

  • Choosing the right method for Competitive Analysis

    Competitive Analysis: Some of the questions that any marketing team from a pharmaceutical company needs to answer is ‘How differentiated is our product’. A single…