Bridging the Gap: From “Locked in the ’90s” to Dynamic Commercial Strategy.
Pharma brand planning is stuck in the ’90s—bloated decks, static spreadsheets, and siloed data that stall agility and waste resources. To win today, teams need…
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Brand Strategy
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Upscaling your brand strategy: New ways of planning
Traditionally, brand teams have stored plans and important data in static documents like PowerPoint decks or spreadsheets, leading to a variety of version control issues…
How to ensure brand planning success for 2024
Daniel Kohlstaedt, managing director at PurpleLeaf Strategy, discusses how new technologies can help pharmaceutical leaders plan for success during their upcoming brand planning cycle. It’s…
Improving access to brand planning tools through modular offerings
As pharmaceutical companies forge ahead in their digital transformations, brand teams have increasingly turned to technology solutions to support brand planning efforts. Today, comprehensive software…
How New Technologies Help Keep Brand Planning Simple
“Every brand manager knows that brand planning is an important process, but often they feel they’re filling in meaningless slides that are randomly sequenced,” Kohlstaedt…
Eight components of effective brand planning tools
Daniel Kohlstaedt, managing director and founder of PurpleLeaf Strategy, outlines the key elements brand planning tools technology must have to help brand teams optimise their…
Launch Excellence
View AllImproving access to brand planning tools through modular offerings
As pharmaceutical companies forge ahead in their digital transformations, brand teams have increasingly turned to technology solutions to support brand planning efforts. Today, comprehensive software…
How New Technologies Help Keep Brand Planning Simple
“Every brand manager knows that brand planning is an important process, but often they feel they’re filling in meaningless slides that are randomly sequenced,” Kohlstaedt…
Achieving commercial excellence with data-driven decisions
Executing an effective commercial success strategy requires extensive planning and implementation within pharmaceutical companies that spans teams, functions, and geographies. Together, these groups compile vast…
Empowering global and local brand teams with digital resource planning
Daniel Kohlstaedt, managing director and founder of PurpleLeaf Strategy, explores how moving digital resource planning into the cloud can lead to more simplified, streamlined, and…
LifeCycle Space
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Getting the basics right for OmniChannel Management
OmniChannel Management: Now we are back to a ‘somewhat’ normal. The first conference I’ve physically attended since more than two years was Next Pharma Summit…
Choosing the right method for Competitive Analysis
Competitive Analysis: Some of the questions that any marketing team from a pharmaceutical company needs to answer is ‘How differentiated is our product’. A single…
Medical Strategy
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Salesforce Team Planner
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LifeCycle Space: A unified control plane for all commercial functions in Pharma.
Economize wisely: Less is often more.
Tailored for decision-makers in the pharmaceutical and life sciences industries, the return on investment calculator offers a clear, precise estimate of the benefits you can anticipate from implementing Enavia to optimize commercial functions. With Enavia, less achieves more.
Connect with an Enavia Pharma & Life Sciences expert.
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